What’s in a brand?
From the brains of two parents waiting at the school gates, to the offices of thousands of schools and multi-academy trusts across the country – ParentMail has been on a long journey over the past 20 years.
When we first entered the EdTech sphere, pupil post and paper newsletters were plentiful. While home/school relationships remained a priority, managing parent communications was costly and time-consuming. Printed forms requiring signatures, newsletters and envelopes containing cash, cheques and loose change remained buried at the bottom of book bags for weeks, if not months; progress reports and appointment slips were often neglected, causing school staff to set aside hours every week to chase responses.
All the while, schools were losing thousands of pounds in print and paper-related costs and parents were losing track of various important notes and newsletters.
Our objective remains the same today as it did in 2001: to improve home/school relationships with innovative technology designed to support both schools and parents.
Today, we’re proud to be a household name, with millions of parents using our free mobile app to manage busy school life. In fact, we’re proud to accompany many parents throughout their child’s education, from nursery to primary school, secondary school and beyond. Whether booking parents’ evening appointments or granting permissions with online forms, parents rely on ParentMail to engage with and support their children’s education every day.
We’ve worked hard to develop a platform that benefits both busy school staff and parents. The services and business we choose to partner with, then, are equally as important to us.
We joined forces with PayPal over three years ago and, during these few short years, we’ve enabled millions of parents to pay for school dinners and other school items with just a few clicks.
In our digital age, the millennial parent expects a certain level of convenience when it comes to paying for school items, not to mention a trustworthy service. Over 20 million consumers choose PayPal to pay for everyday items today. For topping up dinner money, paying for school trips and purchasing uniform, it comes as no surprise that PayPal remains the method of choice for busy parents. Using a reliable and recognisable brand like PayPal also offers peace of mind for parents still getting to know ParentMail, too.
When it comes to developing our technology, we know how important it is to first understand the challenges schools are facing. Offering a variety of socially inclusive payment options is vital for schools collecting regular payments today. Our new Advance Bookings platform (a function of +Pay) makes choosing school dinners and booking club places quick and easy. With just a few clicks on our free mobile app, parents can arrange wraparound care places and enjoy all the benefits offered by PayPal, too. In the office, payment administration has never been easier.
For schools managing parent arrears and dinner money debt today, the opportunity to offer a reliable method of payment is a need-to-have, rather than simply a nice-to-have.
This year, if your focus remains on saving time, cutting costs and improving parental engagement, look no further than +Pay. Thousands of schools are leaving the market leader and making the switch to ParentMail in search of flexible, parent-friendly and reliable service – is it time you made the change? Get in touch to book a free demo and to find out more.