Top tips for parental engagement success!
It’s the start of a new school year, meaning there’s a lot of information to send out and share with parents. How you decide you will be communicating with the pupil’s families is a matter of preference. Traditionally, letters were sent home with the pupil with the expectation that these would be passed on by the pupil to the parent. However, this method has been seen as a weak link and often leads to many parents discovering out of date letters shoved at the bottom of school bags.
With the development of technology, we have seen the introduction of social media groups such as closed Facebook groups, WhatsApp chat groups etc, for information to be shared between schools and parents. This method is fine for general information, but not ideal for specific information regarding a child or for a parent to communicate any questions or concerns about their child.
So what is the solution?
Here are a few of my top hints and tips for managing school communications, sure to support your staff team, parents and students in the long run!
- Starting out from the beginning: Establish with the parent how they would like to receive information about their child, school events, news and updates. Not all parents are ‘tech-savvy’ so you may still have to resort to posting out direct mailers to some of them.
- Explain what you will be sending: Be clear on the types of communications parents can expect and the frequency – i.e. if there is a parent’s evening coming up, how they can book an appointment with their child’s teacher/teachers to discuss their progress.
- Gathering information: You are required to hold an increasing amount of information on a child aside from their academic progress – i.e. medical information, details of home life that may affect their performance in school, who are the regular carers and if communications need to be sent separately in the case of divorced parents. Ensure that you clearly explain that this information is required to support the child and who it will be shared with, that parents have the right to view what is being held in their child’s records and how they can apply to see this and the process.
- Provide information: Ensure that you provide details of how the parents can contact the school, who they can speak to, the times that this person is available and how they can make appointments with the various staff who look after their child etc.
- Child’s schoolwork: Are you able to provide regular updates to parents on their children’s studies? For example, what are the subjects their children are studying, how parents can help and become involved in supporting these? Evidence supports that children are more engaged and successful in their studies with strong parental partnerships between the school and home.
- Progress reports: Can you provide regular progress reports – i.e. homework handed in or outstanding, spelling test results, feedback from the child’s key teacher/worker so that parents are fully informed of their child’s progress and can celebrate successes or address areas of concern rather than wait for a Parents’ Evening to be provided with this information.
- School events: Send out timely information on school events, term dates, inset days and regular reminders so that the parents are fully aware of everything that is happening in school.
- Celebrating success: Does your school have a scheme where children are given awards for good work, behaviour or attendance? It could be an idea to include these ‘Rolls of Excellence’ report in any communications, but if sending photographs, please ensure that you have consent from the parent if their child is featured.
Parenting expert, author and TV presenter, Sue Atkins, has 22 years experience in the teaching profession making her an expert on all things parental engagement! We are thrilled to join forces with Sue to share best practice on school/parent communications.