Summer in your nursery

It’s time to remind parents about sunhats and sunscreen, which can mean only one thing – summer is here and your nursery calendar is jam-packed with exciting events. Teddy bear picnics, parent meetings, graduations – there’s a lot to think about, plenty to plan for and so much to enjoy! With beaming parents keen to make the most of every second of their children’s fun-filled events, parental engagement is a top priority.

Busy nurseries need a cost-effective platform to take the pressure off parent communications. However, it’s not just about sharing newsletters and updates; your parental engagement strategy could do so much more to support you and your busy business. Here’s how…

Parent data

With reliable, accurate data at your fingertips, staying in touch with parents becomes far easier; but where do you keep it? Unless you’re a formula wizard, spreadsheets can prove inflexible and tricky to navigate; paper files are even harder to manage, not to mention a big security risk. When it comes to data protection, mobile address books raise concerns, too, and sending text messages en masse is impersonal and expensive. Organised data empowers your nursery communications to reach 100% of the right parents, 100% of the time.

Storing parent contact information with ParentMail provides total peace of mind that your data is secure, accessible and organised. ParentMail syncs seamlessly with your MIS and ensures parent data is up to date and correct. You can sort children by class and age group, amend contact information with ease and add additional carer details as required (i.e. for grandparents or other family members). With data organised appropriately, your communications can be tailored for particular classes and contact lists; assigning mailing lists for your messages is simple, giving you the freedom to select primary or secondary contacts, classes, year groups or even individual parents. ParentMail provides a fail-safe, flexible platform which makes managing data easy.

Staying in touch

Morning, noon and night, your hands (and head) are busy with events, activities and errands, making planning parent communications hard work – where do you find the time? While we can’t write your newsletters for you, we do understand the challenges and practicalities of producing timely, proactive communications. Imagine knowing that your parent communications are prepared for the next week, month or term – ParentMail makes that possible so that you can get on with the day job.

When you find a free hour to sit down with your laptop, ParentMail supports you with a super user-friendly platform to manage an end-to-end parental engagement strategy. With handy time-saving templates, Online Form building and solutions to plan events with ease, your communications become proactive, professional and reliable. When it comes to sending communications, simply choose the appropriate mailing list (maybe the Butterfly class have outdoor play scheduled, or it’s a friendly reminder about the graduation ceremony) and schedule the message for the appropriate time and date. You can even attach photographs for those super special moments, an extra feature which parents love.

Mums and dads receive all news and updates with our free parent App. That means busy on-the-go parents receive important communications instantly and can check in with the latest nursery goings-on at a time convenient for them. For those who prefer a traditional method, ParentMail make it easy to supply paper copies of all communications, ensuring every parent is reached and no one is left out. Built with both parents and nurseries in mind, our App makes managing nursery life easy for mums and dads so that you receive a great response.

How is it going?

With communications under control and parent data at its best, it’s important to track how well your news and messages are performing. Maybe parents didn’t respond well to your reminder for fees or failed to show up for the teddy bear picnic; our platform has it covered with simple reporting to detail which emails have reached recipients and which have been, or are yet to be, opened. This is particularly helpful for items which are time specific. For parents yet to respond, simply send a reminder or prompt parents to check their inbox and contact details in the App.

Strong relationships between your nursery and parents are vitally important, not only for the children in your care. Word of mouth goes a long way when it comes to managing your reputation and a focus on communications could set your brand apart from the rest. Most importantly, our reliable, easy-to-use platform supports you every day to save time and protect budgets. ParentMail communications solutions are super cost-effective, delivering a five-star service at an affordable price. We’d love to show you around and share solutions to your parental engagement problems, so get in touch – we’re waiting from you!