Strong communication could be your nursery’s greatest asset
You know better than we do that running a nursery is a busy and time-consuming business! Whilst chatting to parents during the morning drop-off might seem the most convenient way of sharing the latest nursery news, it isn’t the most efficient or organised method of parental engagement.
For many reasons, a strong partnership between your nursery and parents is vital. We all know nursery is a key stage in a child’s development and, understandably, parents expect to be kept up to date on the time their child spends in your care. Whether that’s what they ate for lunch, what time they took their nap or the activities they enjoyed that day, it is up to you to keep parents updated on this all-important information – and there’s a lot of it to share!
Word of mouth and reputation go a long way when it comes to parents choosing their child’s nursery. Strong communications could be key to impressing new parents – in fact, a focus on parental engagement could be your greatest asset! Fantastic facilities and staff paired with regular, reliable and helpful communications are sure to make you stand out against your competitors.
Take your nursery online
The thought of adding newsletters, updates and parents’ meetings onto your already long to-do list may be enough to make you give up before you’ve even started, but don’t worry! In today’s technology-driven world, placing more emphasis on communication doesn’t necessarily mean more hard work or extra cost.
Ask most parents and they are likely to choose digital communications over piles of paper letters, and when it comes to data security, digital documents are the safer choice. You collect such a huge amount of data, from health and safety information, contact details, dinner selections and parent feedback that storing this information in a secure online database will greatly improve the way you use information – from making accessing and updating information easy for staff to reducing your reliance on paper in the office.
Alongside communications, how much time do you spend managing payments? Cash and cheques take up a lot of time to collect, bank and process. Online payments reduce the amount of cash on nursery grounds, improving security where it’s needed most. Cashless payments are also far more convenient for parents, ensuring your nursery receives payments on time, every time. For nurseries operating over multiple sites, a central system from which all payments and data is collected, and all news, forms and emails are sent can save time, improve efficiency and ensure consistency.
Happy parents, happy nursery, happy children!
More nurseries than ever are making the most of ParentMail to share news, request data, collect payments, plan meetings and more, every day. Providing parents with a convenient, free mobile App to stay in touch with their child’s nursery adds that extra special touch to your business to make you stand out against the crowd.
Take control of your parent communications with ParentMail! Get in touch today to arrange a free demo to see how our flexible, modular system can meet your needs today.