Do your school communications reflect the changing habits of parents?
Parent habits are changing. No longer are parents digging through school bags to discover out of date, crumpled newsletters; receiving a poor response to your school communications is a thing of the past, too!
The death of text messages
Before the era of smartphones, text messaging allowed schools to send important messages directly into the hands of parents. However, with the introduction of smarter mobile technology schools are realising there are limitations with text messaging; texts are limited by character restrictions meaning often one isn’t enough! Not to mention that texts can’t include attachments, resulting in print and paper costs.
Times are changing and ParentMail are leading the way with innovative services to improve parental engagement.
With three times as many smartphones in the world than computers, it isn’t surprising that the majority of parents use their mobile phones to receive and respond to school communications. In fact, more than 1.2 million parents use ParentMail’s app to engage with their school every day!
In place of limited and expensive text messaging, digital communications such as instant messaging, email, online payments and forms are fast becoming the method of choice for improving parental engagement for thousands of schools across the UK.
Parents are still receiving school messages directly to their phones but without the limitations. Emails can be accompanied by attachments, reducing the need for print-outs, and instant messages are not limited by the number of characters. Receiving school messages through the ParentMail app is easy and convenient for parents, allowing them to stay up to date with school messages anytime, anywhere.
“The biggest benefit to ParentMail is being able to reach, and receive responses, from busy working parents, who pick it all up on their smartphones.”
Linda Flynn from Copthill Independent School
We make things easier for parents so schools get a better response
“Because parents can complete forms and surveys on their mobile phones or tablets, it’s much easier for them to respond.”
Alison Tanner from Halterworth Primary School
Whether parents are booking parents’ evening appointments, paying for trips, choosing school dinners or reading the school newsletter, managing school life easily on their smartphones means schools can expect a better response from parents.
ParentMail make the most of modern technology, helping schools to save time and money and ensuring students benefit from improved parental engagement. To find out more or to book a free demonstration of ParentMail, simply email email@example.com