Engaged parents help boost exam results

Posted by Jessica Brierley 10 months ago

Weekly communications with parents has proven to lead to better exam results and improvements in student attendance, new research finds.

In a programme run by academics from Bristol and Harvard universities, researchers found that regular communications to parents alerting them about upcoming school exams and tests, information on homework and updates on how their child is doing in class, was the most cost-effective way to improve exam results.

Sending messages like this to parents was more likely to prompt conversations at home about school, made parents feel more involved in what their child was doing and allowed them to help with learning.

This supports previous Government research which showed that “the more parents are involved in their children’s education, the more advantageous the effect on pupil achievement.” (Campbell, 2011).

In addition, regular communications had a positive improvement in pupil absences– showing that the more parents were involved with what’s going on in school; the more likely they are to ensure their child regularly attends.

Many schools have been using email and text messages effectively to communicate with parents for years. During May, for example, 1.6 million text messages were sent home through ParentMail with 1.7 million sent home in June. A further 15 million email messages were sent during each of those months. The benefits of electronic messaging are obvious – you reach parents on their phones instantly, at a small cost, reaching them when they’re on the go.

However, many forward-thinking schools who see a benefit in a mobile-first solution for communicating to parents and wider communities, are now reaching parents in the exact same way – but through free in-App notifications.

By communicating to parents via an App on their smartphone, schools can reach parents instantly, wherever they are in the world, but removing the cost of text credits. Though the cost per text may be low, this amount quickly adds up over a year. They’re also not restricted by message length or being able to send attachments.

If communication from school to parents is more effective than extra-curricular activities or individual tuition over the internet, as this research suggest, then schools want to ensure they are doing it, and in the most effective way.

As technology advances at such a rapid rate, more and more schools are looking at ways they can use it to improve their relationship with parents.  It’s no secret that improving parental engagement is a priority for many UK schools and colleges, and a challenge that many of them face.

ParentMail work with school leaders every day to improve parental engagement, reduce costs and revolutionise how schools communicate with parents.  To arrange a demonstration of our software or discover how a personalised mobile app is perfect for your school, contact us today on 01733 595959 or email info@parentmail.co.uk for more information.

Posted on July 15, 2016 | Last modified: 4th November 2016

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